55" Sony Bravia XR55X90LU 4K HDR Google Smart LED TV worldcup The 65U7KQTUK TV features a

The 65U7KQTUK TV features a 4K screen that brings out all the detail and colour in your movies

1600 PQI: Smooth motion handling for fast-paced content like sports and action movies

With built in Freeview HD

the Philips 70PUS7855/12 delivers a premium viewing experience without the premium price

while AI Acoustic Tuning adjusts the output to suit your room

55" Sony Bravia XR55X90LU 4K HDR Google Smart LED TV worldcup The 65U7KQTUK TV features aUnlock cinematic brilliance at home with the Sony XR55X90LU, available now from Electronic World TV, the home of cheap TVs. This 55 inch 4K Full Array LED TV is powered by Sonys Cognitive Processor XR, delivering intelligent picture optimisation that mimics how the human eye focuses. The result is exceptional clarity, deep contrast, and vibrant colours across every scene, whether you're watching blockbuster movies, live sport, or gaming. With Full