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Before it was ever officially revealed to players, Wizards of the Coast knew that it had something special on its hands with the Final Fantasy Universes Beyond set for Magic: The Gathering

He also ran a small demonstration of the rules and played an illustrative round with me

Let your commander guide you

(As they enter the field in the ready position.) Each card - both the challenger and the card being challenged - then deal damage to each other, equal to their strength value

I've been there countless times, staring at the board, trying to figure out if that damage doubles before it gets an extra two, or vice versa