The theming in the Innistrad Crimson Vow set is unlike most other Magic sets which is why I like this booster box
Thats why despite cards like Gaea's Cradle being on the reserve list and foils not appearing in the booster packs it was contained in, there are foil copies of this card available
On December 12th, the day after Morcant was spoiled, a whopping 315 copies of the cards default printing were sold on TCGplayer, followed by 150 the next day
In fact, if I remember correctly, the person started off with something like a clothespin, or some other useless item, and continued swapping it with other people at the convention until someone eventually traded him a Magic card for said item
It gets a leg up on similar copy effects since it triggers off targeted abilities as well, meaning something like Tyrite Sanctum could change both Bill and another creature into a god with one activation