Players are more likely to buy cards with powerful effects that will definitely see play, rather than cards that aren't powerful as ones they already have, so designers print newer cards that are stronger than the old ones
Think of combos involving the likes of Najeela, the Blade-Blossom or Sisay, Weatherlight Captain, both of which rely heavily on a sequence of activations
It can also be a good entry point for new players, since these releases usually include straightforward Item and Supporter cards that boost consistency and help archetypes function
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This week Im returning to my Top 20 series, this time featuring our newest set, Aether Revolt