Hair Texture Continuum [2023 Update] Brand Trust and availability

and availability

THEY ARE MOST LIKELY TO USE HAIR CLEANSING AND GENERAL MAINTENANCE PRODUCTS

Consumers are more inclined to experiment with new cosmetics and hair accessories

taking a look at the AA and multicultural woman’s purchasing behavior and items she can’t get enough of besides hair care products (nails

Hair loss and damage impacts women's self esteem and confidence

Hair Texture Continuum [2023 Update] Brand Trust and availabilityThis study builds upon SSIs 2019 and 2021 Texture Continuum reports. In the first texture study SSI created a total market segmentation based on all ethnicity groups. In 2021 and 2023 this report has drilled down to the core multicultural haircare consumers: African American, Latina, and multiracial women. These consumers represent around one third of women in the United states, with this proportion predicted to increase considerably over the next 20