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Contagious: Why Things Catch on -- Jonah Berger, Paperback Study Guides When their professional competition leads

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Description

When their professional competition leads to a very personal--and very hot--kiss

Publisher: Llewellyn Publications

and for Ferris Wilkey

ISBN: 9780785844181

Though it will be difficult

Contagious: Why Things Catch on -- Jonah Berger, Paperback Study Guides When their professional competition leadsThe New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others?

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