The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you True Crime *Painful periods and endometriosis

*Painful periods and endometriosis

with the ladies who step through its doors continuing to seek comfort in the glimpses of their futures found in the swirls at the bottom of their teacups

Shifting between Adrian and Maquie’s perspectives as it tracks the fraught first year of their relationship

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The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you True Crime *Painful periods and endometriosisThe Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the