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For BS & MScAuthor: Dr Muhammad Khalid Baloch
🔹 Introduction:
Written in clear and straightforward language
and reform
The text covers a wide array of topics
Integrated Marketing Communications 9th Edition by Shimp Andrews Pavlov For BS & MScAuthor: DrIntegrated Marketing Communications (9th Edition)Author(s): Shimp, AndrewsBinding: PaperbackQuality : Black White PaperCategory: Marketing, BusinessRecommended For: Marketing Students, Business Professionals, Marketing Executives Key Points: Comprehensive overview of integrated marketing communication strategies. Covers the evolution and application of IMC in modern marketing campaigns. Focuses on the integration of advertising, public relations,
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